What do you get when you add a reality television competition to an opportunity to shop? Better than Home Shopping Network, you get Fashion Star! The new television reality series started last night and you can bet I was on the edge of my seat. As a dedicated fan of Project Runway, I would not be viewing this with an open mind. I was pleasantly surprised. It is far more calculated than Project Runway, but completely grounded in the reality of retail.
In case you hadn’t seen an ad for it, the idea is for unknown designers to create a “look to show” with the help of celebrity mentors. Then, a group of department store buyers get the chance to make an “offer” to buy the item to sell in their store. The genius here- the items are available online to buy as soon as the show ends at 11 p.m.! Or, if you could possibly wait, available in stores the next morning. Obviously the show was taped months ago to allow time for production and distribution (but that was interesting, another idea for a show?) but there they were, available to “Buy Now.”
Like all reality competition shows, the idea is to love or hate the contestants so we are shown moving or funny video clips about their lives. Laughter, tears, tragedy and triumph. All there. I already have favorites and I want to support them. Some of the items were sold out by this morning. If not for the Challenge Year, I think I would have actually purchased this from Macy’s (the designer is from Michigan!):
Whoever came up with the concept of this show is a genius. An evil genius. I see it as another karmic test of my will to stick with my challenge. I will, however, attempt to make that jersey tunic from something in my fabric trunk …